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AVATAR versus THE LAST AIRBENDER — Double Knockout!

Hasdi March 18, 2012 User blog:Hasdi

Now we know the outcome of AVATAR versus THE LAST AIRBENDER — it's a double knock-out! Icon_lol.gif On March 14th 2012, Nickelodeon announced that the series be renamed from The Last Airbender: Legend of Korra (TLA:LoK) to just The Legend of Korra[1] (TLoK), which is also the working title of the series when it was first announced[2].

The day before, Viacom, the parent company of Nickelodeon, applied "THE LEGEND OF KORRA" trademarks with USPTO for the same three class of products as TLA:LoK,

Since these trademarks are very similar with the allowed trademarks TLA:LoK, there may be a good chance these will be approved by USPTO. Note that "Nickelodeon" is not prefixed with them, as done with trademarks for Avatar: The Last Airbender (A:TLA) and Avatar: Legend of Korra (A:LoK). If approved, TLoK episodes and products can be marked without "Nickelodeon" appearing anywhere.

What's interesting is that, on March 14th 2011, the same day the name change was announced, Viacom also requested for a 6-month extension to use the trademarks for "THE LAST AIRBENDER" (TLA), of which its allowance was expiring end of March. Icon_eh.gif As far as I can tell, TLA was the original name intended for the follow-up series to A:TLA before Bryke convinced the studio executives to change it to A:LoK, which later failed due trademarking conflicts with James Cameron's Avatar and Uni Hosiery's undergarments.

I can think of a possible few reasons why Viacom requested for an extension:

  1. Viacom still need a franchise name for The Legend of Korra to fall under, so the words "The Last Airbender" may appear in the opening title sequence but not at the same time as "The Legend of Korra".
  2. Paramount is planning to release direct-to-video or television movies follow-up to M. Night Shyamalan's The Last Airbender, like what happened to The SpongeBob SquarePants Movie.
  3. Live-action mini-series reboot on HBO. Ok, that's kinda a stretch.
  4. Viacom trademark attorneys were instructed to automatically renew any allowed trademarks that are expiring, "just in case".

From your friendly neighborhood conspiracy nut, Hasdi Bravo. Enjoy the double knock-out video! Icon_biggrin.gif


  1. Korra Nation (2012-03-14). What you’ve all been waiting for!. Tumblr. Retrieved on March 14, 2012.
  2. Nickelodeon greenlights new series from the creators of the animated television hit Avatar: The Last Airbender. Nickelodeon Communications (July 21, 2010). Retrieved on January 28, 2012.

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